The Clare Echo Subscription

in 2021 I helped the Clare Echo launch a subscription model that pay-walled certain articles. 

Subscribers would gain access to these articles and be able to read premium articles ad free.


Back in 2021 The Clare Echo decided to team together with Flip Pay to introduce a subscription model to the Clare Echo. This subscription service would be a monthly payment service and later the option of a yearly subscription was added.

The aim of this project was to increase company revenue by charging readers a small fee to read certain articles. The goal was to reach 500 subscribers within the first year.


My Role

My role in this project was to lead the design and user experience/user journey. Once the design and layout was configured it was then Flip-pays job to create the snippet of code and then I implemented it into the website.

I then created several pieces of artwork to promote across social media platforms and our website.

My role today is still ongoing with this project. There are constant bugs, changes and updates that need to be made to the project.

Why a Paywall?


A paywall can be an effective source of revenue for a news website by charging readers for access to premium content. This revenue can help sustain the operations of the website and support its journalism.

Quality Journalism

By generating revenue, a news website can invest in producing high-quality journalism, such as investigative reporting, in-depth analysis, and expert commentary. This can help build a loyal audience that values the website’s content.

Reduced Reliance On Advertising

A paywall can reduce a news website’s reliance on advertising revenue, which can be unpredictable and subject to fluctuations. This can help the website maintain its editorial independence and avoid conflicts of interest.

Audience Engagement

A paywall can help a news website build a more engaged and committed audience. When readers pay for content, they are more likely to read it thoroughly, share it with others, and participate in discussions about it.

The Outcome

The outcome of this project has boosted revenue dramatically since its inception. It has been a great success for the company and continues to grow daily with over 1000 subscribers now active.